EyeSmart, EyeCommitted: Promoting the Importance of an Annual Diabetic Eye Exam

More than 24 million Americans have diabetes and the number is growing, but only half of them get an annual dilated eye exam. Diabetes is the leading cause of blindness in working-age adults, but 90 percent of vision loss can be prevented. November is Diabetic Eye Disease Awareness Month, and the American Academy of Ophthalmology is reminding the public that an annual dilated eye exam can help prevent vision loss in people with diabetes.

To promote awareness of the need for an annual diabetic eye exam, the Academy has launched EyeSmart EyeCommitted to encourage people to support the importance of an annual diabetic eye exam. The campaign, which is being promoted through social media channels, encourages people to pledge their support for the campaign. In addition, EyeSmart EyeCommitted will:

• Allow users to share the pledge and campaign information with friends and family;
• Feature important diabetic eye disease information and a new video that tells the compelling stories of two patients with diabetic retinopathy;
• Allow users to post the application onto their preferred social media sites; and,
• Allow users to post a digital “badge” to their social media pages telling friends that they are supporting the campaign.

For each pledge, the Academy will commit another $1 to its diabetic eye health education efforts.
Take the EyeSmart EyeCommitted pledge! Visit the campaign Web page and show your support for the importance of an annual diabetic eye exam.
You can also learn more about diabetes and your eyes at the EyeSmart Web site, which has new, in-depth information about diabetic eye disease.
This article reprinted with permission from the American Academy of Ophthalmology’s EyeSmart™ campaign (www.geteyesmart.org).